Here at HQ we are pleased to announce the partnership with HEL Performance this year.
So who are HEL Performance and what do they offer.
http://www.helcarkits.co.uk/
The History Of HEL Performance
Hose-Equip was established in 1985 as an authorised Aeroquip distributor and quickly gained a reputation in the Industrial, Marine and Hydraulic marketplace for a friendly approach to both quality and service. This developed into them becoming an authorised MOD contractor and an ISO9000 quality assured company. Quality is at the fore front of what we are as a company today. In 2000 the company was acquired by the current owners for the sole purpose of targeting the performance fluid transfer marketplace. The name was changed to Hose Equip Limited and the HEL Performance brand was born. The now world famous Devils Tail logo was commissioned and the brand was launched.
Always First
With the combined hydraulic market experience of Simon Lane and Chris Porter, HEL Performance launched a new system of motorcycle brake lines which didn’t compete directly with reusable brake line products. The system, which was the first fully swaged brake line in the UK marketplace, used only the finest materials of stainless steel and titanium and refused to use the cheaper alternatives of mild steel or aluminium which rust or corrode. Cost has never, and will never, replace quality. Since the introduction of the system we have seen our competition bring out their own versions of the swaged brake line system which strengthens our original decision to offer a tamper evident, safer, permanently attached brake line fitting to the marketplace. We feel that the industry has been taken forward by the instigation of our radical and exciting concepts and designs. We have made braking a safer and more advanced market place.
Always Number One
We were also the first manufacturer in the industry to offer a PVC cover applied during the hose manufacture to protect the bodywork and paintwork of the vehicle. Previously covers were applied by way of a heat shrink which gave a sub standard finish and which would make colour matching future lines impossible. By choosing to have the PVC applied during the hose construction meant our stock holding and investment was massively increased over competitors but did give us the highest quality finish in the marketplace. Soon all our competitors replaced in house heat shrinking with pre covered hose. We were the first manufacturer in the world to offer coloured stainless steel fittings as a safe replacement to dangerous coloured aluminium brake line fittings. Aluminium fittings on stainless steel hose subjected to the introduction of water results in a battery effect taking place resulting in electrolytic corrosion. This could lead to the failure of the fitting and was something we felt ethically unable to offer to a consumer looking to obtain a high performance brake product. We were also the first to exploit the internet fully by offering the first online shopping area and online warranty registration for customers. We feel that the industry has been taken forward by the instigation of our radical and exciting concepts and designs. We know that by changing the industry through innovation we have helped to create a safer and improved product for the consumer.
Product Development
New developments have included the world’s first mountain bike brake line kit that includes all fittings required to manufacture a hose for any current system. We have also launched a full automotive brake line application list which again only uses stainless steel fittings directly swaged onto one of fifteen different coloured pvc covered brake lines. We are working with one of the world’s largest motorcycle brake disc, caliper and master cylinder manufacturers to allow them to offer the complete system to their customers. Our products have appeared in local, national and international competition and help set new records worldwide.
Since starting this journey ten years ago HEL Performance products have spread around the world. We pride ourselves on the fact that we do not have a single company representative on the road and instead have allowed the product to impress and extend itself around the globe. HEL Performance products are now available locally in over sixty eight countries around the world covering the five continents of Europe, America, Africa, Asia and Australasia.
And as the staff numbers at the headquarters in Exeter in the UK have increased so have the number of manufacturers and distributors around the world that make up the special group we call HEL Performance. The best people, supplying the best products, to the best customers.
Ethically – Responsibly – Technically - Happily
This is the world of performance. This is HEL Performance.

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